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Price Optimization for Retail is an intelligent module which helps managers to analyze critical factors (i.e. price elasticity of demand, characteristics of targeted consumer segments...) and build efficient pricing models.
Features of Eurisko Price Optimization for Retail:
- Computation of price elasticity of demand from historical sales
- Embedded dynamic business rule engine
- Interaction with demand forecasting and customer segmentation modules
- Simulation and analysis of different pricing models
- Automated selection of optimal pricing strategy based on pre-defined objectives
Benefits of Eurisko Price Optimization for Retail:
- Efficient price optimization engine for all-size retailers
- Fast and accurate price modeling and optimization
- Maximization of financial objectives
- Automation of time-consuming price optimization scenarios
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