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Market Segmentation module allows retailers to cluster their customers based on multiple dimensions / criteria.
Resulting output offers better understanding of the underlying market and enhanced identification of potential targets.
Features of Market Segmentation:
- Dynamic customer segmentation based on multiple dimensions
- Identification of correlation between different customer segments
- Extraction of potential customer segments based on pre-defined objectives
- Intelligent market segmentation based on numerical and even categorical variables
- Optimized performance for large datasets
Benefits of Market Segmentation:
- Understanding hidden market patterns
- Allows market-specific promotional modeling
- Real-time monitoring of evolution of market segments
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