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Eurisko Broadcasting Analytics extends traditional business intelligence applications to bring advanced computational methods to the broadcasting / entertainment industry. Built on top of our Cross-Application Forecast Engine (CAFE™), the analytical suite allows executives to accurately understand market behavior and characteristics, factors behind program performance and to predict expected viewer rates accordingly.
Features of Eurisko Broadcasting Analytics:
- Mining of factors behind performance of broadcasting program
- Modeling and prediction of program / service performance
- Dynamic market segmentation based on multiple dimensions
- Creation and simulation of advanced WHAT-IF scenarios
- Analysis and optimization of asset / resource utilization
Benefits of Eurisko Broadcasting Analytics:
- Understanding hidden patterns behind market behavior
- Performing advanced analytics without needing to have any experience in computational science
- Defining factors affecting performance of programs and services
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